The Verified Seller List is a separate add-on on paid plans. Owners verify that they own the business, then publish a blind profile: region, size bands, services, timing and what they want. Their name and company stay hidden.
A niche's list unlocks once it has 15 verified, active listings. Before that, you see the real count ("11 of 15 verified listings") and can join the notify list. Counts are always real; we never add sample listings.